“As kids move on in their life, they like to have control of their life, and as they have an income, we see them separately subscribe,” Hastings explained to reporters at CES in January. In other words, children share their parents’ accounts and eventually move out of the home and subscribe themselves. He later also added that the company sees account sharing as the first step in its broader user acquisition strategy. “That’s a positive thing, not a negative thing.” “We love people sharing Netflix whether they’re two people on a couch or 10 people on a couch,” Hastings said at the time. Netflix’s CEO Reed Hastings clarified how the streaming service thinks about account sharing at CES earlier this year, and that same sentiment still holds true today, we understand. That is, it’s still basically fine with account sharing - particularly among family members who are using sharing as an alternative to buying an upgraded account. That being said, we understand from those familiar with Netflix’s stance on account sharing that the company has not changed its previously stated position.
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